Privacy

Privacy Policy

Last updated: 26 August 2026

CardMachineProviders.co.uk takes your privacy seriously. This Privacy Policy explains who we are, what personal information we collect, how we use it, who we may share it with and the rights you have over your personal information.

This policy applies when you visit CardMachineProviders.co.uk, contact us or submit information through one of our quote or enquiry forms.

1. Who We Are

CardMachineProviders.co.uk is operated by:

KA Digital Marketing Ltd
Company number: 11368756
Registered in England and Wales
Registered office: 20-22 Wenlock Road, London, England, N1 7GU

KA Digital Marketing Ltd is the data controller responsible for personal information processed directly by CardMachineProviders.co.uk.

Email: info@cardmachineproviders.co.uk
ICO registration number: ZA706404

In this Privacy Policy, “CardMachineProviders.co.uk”, “we”, “us” and “our” refer to KA Digital Marketing Ltd.

CardMachineProviders.co.uk provides information about card machines, merchant services, payment processing and related business services. We also operate a quote and introduction service that can connect businesses with participating providers.

2. Information We Collect

The information we collect depends on how you use the website.

Information you provide to us

When you complete a quote form, contact us or otherwise provide information directly, we may collect:

  • your first and last name;
  • your business or company name;
  • your email address;
  • your telephone number;
  • your business address or postcode;
  • information about your business;
  • information about your current card-payment arrangements;
  • estimated card turnover or transaction volumes;
  • the products or services you are interested in;
  • your answers to questions in our quote forms;
  • your communication and marketing preferences; and
  • information contained in emails or other communications you send to us.

We refer to information supplied through our quote forms as Quote Request Data.

Please only provide information that is relevant to your business enquiry.

Information collected automatically

When you use our website, we may automatically collect technical and usage information, including:

  • IP address;
  • browser type and version;
  • device type;
  • operating system;
  • approximate location derived from your IP address;
  • pages viewed;
  • referring website or source;
  • date and time of visits;
  • interactions with pages, forms and links;
  • advertising or campaign information; and
  • cookie and similar technology identifiers.

Some of this information is collected using cookies and similar technologies. See the Cookies and Similar Technologies section below.

Special category information

Our services are designed for business enquiries and we do not ask you to provide special category personal information, such as information about your health, ethnicity, religion, political beliefs, sexual orientation or biometric information.

Please do not include this type of information in quote forms or general enquiries unless it is genuinely necessary.

We also do not intentionally collect information relating to criminal convictions or offences.

3. How We Collect Your Information

We may collect information:

Directly from you

For example, when you:

  • request card-machine or merchant-services quotes;
  • complete a form;
  • email us;
  • contact us with a question; or
  • communicate with us about our website or services.

Automatically

We may collect information when you browse CardMachineProviders.co.uk using cookies, analytics services, advertising technologies, server logs and similar tools.

Non-essential cookies and similar technologies are used only where permitted under applicable law and your cookie preferences.

From service providers and business partners

In limited circumstances, we may receive information from service providers or partners involved in providing, measuring or administering our services.

Where another organisation collects your information directly, it may act as a separate data controller and should provide you with its own privacy information.

4. How We Use Your Information

We only process personal information where we have a lawful reason for doing so.

Providing our quote and comparison service

When you request quotes, we may use your information to:

  • understand what type of card machine, merchant service or payment solution you require;
  • process your quote request;
  • match your requirements with appropriate participating providers;
  • contact you about your enquiry;
  • check or confirm details you have supplied;
  • send your request to our quote-matching partner;
  • enable suitable providers to contact you about the products or services you requested; and
  • provide and improve our comparison and introduction service.

Our lawful basis is generally our legitimate interests in operating a business comparison and introduction service and responding to requests submitted by users.

Where consent is required for a particular form of communication under applicable privacy or electronic-marketing rules, we or the relevant provider will rely on consent.

Operating and improving our website

We may use technical and usage information to:

  • operate CardMachineProviders.co.uk;
  • maintain website security;
  • detect errors, abuse or fraudulent activity;
  • understand how visitors use the website;
  • measure website and marketing performance;
  • improve content and user experience; and
  • understand which pages, providers and services are useful to visitors.

Our lawful basis may be our legitimate interests in operating and improving the website.

Where analytics, advertising or similar technologies require consent, they will be used on the basis of your consent.

Communicating with you

We may use your contact information to:

  • respond to questions;
  • administer a quote request;
  • provide service-related information;
  • deal with complaints;
  • investigate problems; and
  • respond to data-protection requests.

Depending on the communication, our lawful basis may be legitimate interests, legal obligation or, where applicable, consent.

Marketing

We may occasionally use personal information for marketing where permitted by law.

Depending on the type of business, communication method and circumstances, our lawful basis may be consent or legitimate interests.

Electronic and telephone marketing is also subject to the Privacy and Electronic Communications Regulations.

You can object to direct marketing at any time.

If you ask us to stop using your personal information for direct marketing, we will respect your request.

Where your information has already been provided to an independent provider, you may also need to contact that provider directly to change your marketing preferences with them.

Legal and regulatory requirements

We may process personal information where necessary to:

  • comply with applicable laws;
  • respond to lawful requests from authorities;
  • establish, exercise or defend legal claims;
  • prevent fraud or misuse; or
  • protect our rights, our users or others.

Our lawful basis will normally be compliance with a legal obligation or our legitimate interests, depending on the circumstances.

5. What Happens When You Request Quotes

CardMachineProviders.co.uk is a comparison and introduction website.

When you submit a request for card-machine, merchant-services or related quotes, your Quote Request Data may be shared with:

Marketing VF Ltd, trading as Inspire Digital, company number 06951544.

Marketing VF Ltd may contact you to confirm your information or discuss your requirements.

Your quote request may then be shared with up to four relevant suppliers so that those suppliers can contact you about the products or services you asked to compare.

These suppliers may contact you directly using the contact details you provide, including by telephone or email where permitted.

Submitting a quote request does not require you to purchase a product or enter into a contract with a provider.

CardMachineProviders.co.uk does not guarantee that:

  • you will receive a particular number of quotes;
  • every provider will be suitable for your business;
  • you will be accepted by a particular provider;
  • a particular price or transaction rate will be available; or
  • every provider in the UK market will be included in your comparison.

Providers ultimately determine their own eligibility criteria, pricing, contracts and service terms.

Independent data controllers

Marketing VF Ltd and the providers that receive your information may process your personal information for their own purposes and may act as independent data controllers.

Where this happens, their own privacy policies apply to their processing of your information.

We recommend reviewing the privacy information supplied by any provider that contacts you.

6. Who We Share Personal Information With

Depending on how you use CardMachineProviders.co.uk, we may share personal information with:

Quote and comparison partners

This includes Marketing VF Ltd, trading as Inspire Digital, where you use our quote service.

Participating providers

Your Quote Request Data may be provided to up to four relevant card-machine, merchant-services, payment-processing or related business-service suppliers in connection with the quote you requested.

Technology and service providers

We may use third parties that provide services such as:

  • website hosting;
  • website security;
  • analytics;
  • form processing;
  • email delivery;
  • data storage;
  • customer communications;
  • advertising measurement;
  • tag management; and
  • technical support.

These may include services provided by companies such as Google or Microsoft where their technologies are enabled on our website.

Where a third party processes personal information solely on our behalf, we require it to process that information appropriately and in accordance with applicable data-protection requirements.

Professional advisers

We may share information where necessary with professional advisers such as accountants, solicitors, insurers or consultants.

Regulators, courts and authorities

We may disclose information where we are legally required to do so or where disclosure is necessary to establish, exercise or defend legal rights.

Business transfers

If KA Digital Marketing Ltd or CardMachineProviders.co.uk is sold, reorganised or transferred, personal information may be provided to relevant advisers, prospective purchasers or a new owner where lawful and necessary.

7. Commercial Relationships

CardMachineProviders.co.uk is free for businesses to use.

We may receive fees, commissions or other commercial benefits from partners or providers when users request quotes, purchase products or enter into agreements following an introduction through our website.

This commercial relationship does not give a provider additional rights to use your personal information beyond those permitted by applicable law and the privacy information presented to you.

8. Cookies and Similar Technologies

CardMachineProviders.co.uk uses cookies and similar technologies.

Some cookies are necessary for the website to operate and may be used without consent where permitted by law.

Other technologies, such as certain analytics and advertising cookies, are only used where the required consent has been obtained.

Where applicable, our cookie controls allow you to:

  • accept non-essential cookies;
  • reject non-essential cookies; and
  • manage your cookie preferences.

Simply continuing to browse CardMachineProviders.co.uk does not by itself constitute consent to non-essential cookies.

You can change your cookie preferences using the cookie settings available on the website.

Our cookie information should explain the categories of cookies and technologies currently used, their purposes and relevant third parties.

9. Analytics and Advertising

Subject to your cookie preferences, we may use analytics and advertising technologies to understand:

  • how visitors reach CardMachineProviders.co.uk;
  • which pages they view;
  • which links they select;
  • whether forms are started or completed;
  • the effectiveness of marketing campaigns; and
  • how we can improve the website.

These technologies may involve third parties such as Google or Microsoft where their services are enabled.

Information collected through advertising and analytics technologies may include online identifiers, cookie identifiers, device information, IP addresses and information about interactions with the website.

Non-essential analytics and advertising technologies will be controlled in accordance with applicable cookie and privacy requirements.

10. International Transfers

Some of the service providers we use may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer complies with UK data-protection law.

Depending on the destination and provider, this may include:

  • transferring information to a country covered by UK adequacy regulations;
  • relying on the UK Extension to the EU-US Data Privacy Framework where applicable;
  • using the UK’s International Data Transfer Agreement;
  • using the UK Addendum to approved standard contractual clauses; or
  • relying on another lawful transfer mechanism permitted by UK data-protection law.

You can contact us at info@cardmachineproviders.co.uk if you would like more information about the safeguards relevant to a particular transfer.

11. How Long We Keep Personal Information

We do not keep personal information for longer than reasonably necessary.

How long we retain information depends on:

  • why it was collected;
  • whether your quote request is still active;
  • whether there is an ongoing relationship;
  • whether it is needed to deal with complaints or disputes;
  • applicable legal, tax, accounting or regulatory requirements;
  • security and fraud-prevention requirements; and
  • whether retaining limited information is necessary to respect an opt-out or suppression request.

When personal information is no longer required, we will delete it, anonymise it or otherwise dispose of it appropriately.

We may retain anonymised or aggregated information that no longer identifies you for statistical, analytical and business purposes.

We may also keep limited suppression information after you opt out of marketing so that we can record and respect your preference.

12. Data Security

We use appropriate technical and organisational measures designed to protect personal information against:

  • unauthorised access;
  • accidental loss;
  • misuse;
  • alteration;
  • destruction; and
  • unauthorised disclosure.

Access to personal information is limited to people, organisations and service providers that have an appropriate business reason to access it.

Where a third party processes information on our behalf, appropriate contractual or other safeguards are used where required.

No internet transmission or storage system can be guaranteed to be completely secure. However, we take reasonable steps to protect the information we process.

If a personal-data breach occurs, we will take appropriate action and notify affected individuals and the Information Commissioner’s Office where required by law.

13. Your Data-Protection Rights

Depending on the circumstances, UK data-protection law may give you the right to:

Request access

You can ask for a copy of personal information we hold about you.

Request correction

You can ask us to correct inaccurate or incomplete personal information.

Request deletion

You may be able to ask us to erase personal information where there is no lawful reason for us to continue processing it.

Request restriction

You may be able to ask us to restrict the way we process your information in certain circumstances.

Object to processing

You may have the right to object where we rely on legitimate interests.

You have the right to object at any time to the use of your personal information for direct marketing.

Data portability

In certain circumstances, you may have the right to receive information you provided to us in a structured, commonly used and machine-readable format or ask for it to be transferred to another organisation.

Withdraw consent

Where we rely on consent, you can withdraw that consent at any time.

Withdrawing consent does not make processing carried out before withdrawal unlawful.

Not every right applies in every situation. We may also need to verify your identity before responding to a request.

To exercise your rights, contact:

info@cardmachineproviders.co.uk

14. Automated Decision-Making

We do not currently use personal information to make solely automated decisions that produce legal or similarly significant effects on you.

Automated systems may be used for administrative purposes, analytics, advertising measurement or to help route a quote request, but final product eligibility, pricing and acceptance decisions are generally made by the relevant provider.

Providers may operate their own automated processes. You should refer to the relevant provider’s privacy information for details of how it uses your information.

15. Direct Marketing and Opting Out

You can ask us to stop sending direct marketing communications at any time by:

Where a provider or quote partner has already received your details, that organisation maintains its own marketing preferences and suppression records.

You should contact that organisation directly if you want it to stop contacting you.

Opting out of marketing does not necessarily prevent communications that are genuinely necessary to administer an active enquiry or comply with a legal obligation.

16. Third-Party Websites

CardMachineProviders.co.uk contains links to card-machine providers, payment companies and other third-party websites.

We do not control the privacy practices of those websites.

Clicking a third-party link may allow that organisation to collect or process information about you. We recommend reviewing its privacy policy before providing personal information.

This Privacy Policy applies only to processing for which KA Digital Marketing Ltd is responsible.

17. Children

CardMachineProviders.co.uk is intended for people acting in a business or professional capacity.

Our quote services are not intended for children and we do not knowingly seek to collect personal information from anyone under the age of 18.

If you believe a child has supplied personal information to us, please contact info@cardmachineproviders.co.uk.

18. Complaints

If you have a concern about how we use your personal information, please contact us first so that we have an opportunity to investigate:

Email: info@cardmachineproviders.co.uk

Postal address:
KA Digital Marketing Ltd
20-22 Wenlock Road
London
England
N1 7GU

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data-protection regulator.

You can find information about making a complaint at ico.org.uk.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • our services;
  • the providers and technology we use;
  • our quote process;
  • applicable law or regulatory guidance; or
  • the way we process personal information.

The date at the top of this page shows when the Privacy Policy was last updated.

We recommend checking this page periodically for changes.

20. Contact Us

For questions about this Privacy Policy, your personal information or your data-protection rights, contact:

KA Digital Marketing Ltd trading as CardMachineProviders.co.uk

Email: info@cardmachineproviders.co.uk

Registered office:
20-22 Wenlock Road
London
England
N1 7GU

Company number: 11368756
ICO registration number: ZA706404